Global bancassurance market was valued at $ 1,221.0 billion in 2022 and is likely to reach $ 2,331.5 billion by 2032, registering a CAGR of 6.1% over the forecast period of 2023-2032.
Bancassurance, a portmanteau of "bank" and "insurance," refers to a strategic partnership between financial institutions, typically banks, and insurance companies to provide a comprehensive range of financial services under one roof. In this collaborative model, banks act as distribution channels for insurance products, enabling customers to access insurance offerings seamlessly alongside traditional banking services. Bancassurance fosters convenience for customers, offering a one-stop-shop for their financial needs. This synergy allows banks to enhance their service portfolio, while insurance companies gain wider market reach