Digital Advertising Market Analysis: Key Drivers and Challenges

The Digital Advertising Market size was valued at US$ 597.29 Bn. in 2023 and the total revenue is expected to grow at 14.3 % through 2024 to 2030, reaching nearly US$ 1522.34 Bn.
Digital Advertising Market Overview:

Digital advertising is the communication made by a company to advertise and promote its brand, product, or service using various platforms and digital channels. It consists of actions in web browsers, social media pages, blogs, apps, or any other form of contact through the Internet.

Advertising was placed in print media mostly in magazines and newspapers. The reach of these was low and there was no certainty that the message will be received by the right target audience.