Digital Marketing Master in Digital Marketing | IIDM™ | UK
Digital marketing covers all marketing activities that involve the use of electronic devices or the internet. Businesses take advantage of digital channels like search engines, social media, email, and websites to engage with both current and potential customers, promoting their products and services effectively. This approach helps brands reach wider audiences and build stronger customer relationships through targeted content, personalized ads, and direct communication, enabling businesses to drive growth and increase brand awareness.