Ad Practitioners, whose proprietary digital media platform syndicates highly relevant content, tools, and news across its portfolio of brands and partner sites, today announces its acquisition of Knoq, a data technology company that matches consumers with real people to get guidance and feedback on products and services. This strategic acquisition expands Ad Practitioners’ ability to develop and launch tailored, data-driven consumer experiences.
Founded in 2015, Knoq’s technology recruited, trained and guided neighborhood representatives who went out into their own neighborhoods and talked with people about products and services that could make their lives better. When paired with Ad Practitioners’ portfolio of brands, Knoq’s data and technology will enable Ad Practitioners to better serve both its audience and advertising partners. Not only will Knoq allow the company to reach consumers in new ways, but it will also help the company build deeper relationships with its audience by using data to understand consumer intent.