How to Bring Back Lost Customers Through Google Retargeting Ads?

Getting new customers regularly is a little bit difficult but the most difficult thing in the loop is retaining old ones and getting them back to repurchase from you. As a business owner you have to make sure that you are able to replenish your inventory with new ones after a certain interval usually within a year. So in my opinion, it is wise to sell your dead stock for a discount rather than letting them tie up your capital and space in your warehouse. You can try to target visitors who left without purchasing by offering them a discount. Google Retargeting ads is an important strategy that can help a business to bring back their lost customers. Here in this blog we will discuss retargeting ads on Google and how to effectively utilize it to bring back window shoppers?