Southwest Airlines offers several ways to improve your travel experience, which have options for seat upgrades. While Southwest does not have any formal business class, they do offer the option to upgrade for their "EarlyBird Check-In" passengers or access better premium seating options through the "Business Select" program. To improve your possibility of getting an upgrade, check in as early as possible to improve your boarding group position. Southwest Seat Upgrade is usually available through the use of Rapid Rewards points, or you can choose an upgrade at the gate if there are available seats. While free upgrades are not usual, loyal customers with elite status or those who are willing to pay a bit more for Business Select may find they have an easier time enjoying the extra perks.