How to Identify YMYL Content on Your Website

YMYL (Your Money or Your Life) content can be found on many websites, especially those related to sensitive topics. Understanding how to identify YMYL content on your own website is the first step toward improving SEO and meeting Google’s guidelines. Pages that provide advice on health, finance, or legal matters are obvious examples of YMYL content. However, it’s not always immediately clear. For instance, a product review page might fall under YMYL if the product could influence a person’s health or safety. Likewise, websites offering recommendations for major life decisions, like buying a home or planning for retirement, can also be considered YMYL. Once you’ve identified YMYL pages, it’s crucial to optimize them with accurate, authoritative, and trustworthy information to meet Google’s E-A-T standards. This will help you rank higher in search results and build user confidence.