How to Measure Video Quality Effectively: Expert Insights and Best Practices

Have you ever watched a live sports event or a much-anticipated movie on OTT, but the video appears pixelated?

Poor video quality can lead to viewer dissatisfaction, decreased engagement, and even loss of customers for businesses. Ensuring top-notch video performance isn't just a technical concern; it's a business imperative.

The best way to do this is to meet user expectations. So, what are the users saying?