With over 820,000 stores built on Shopify (source: Shopify), this is one of the most reliable eCommerce platforms these days. However, only building an e-store is not enough to drive traffic and boost sales unless you optimize it properly. The age-old concept of “you just have to build, their work is to come” is simply not working anymore! Today’s competitive digital age demands you to put a continuous effort to draw shoppers and retain them until conversions.
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