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independent living community marketing

independent living community marketing

Submitted by • May 5, 2020 www.rocheassociates.com

Pre-leased 70% of Keystone Commons’ 90 independent living and assisted living units and achieved 100% occupancy of the community’s independent living units within four months of its opening. Keystone Commons’ independent living apartments filled up at a rate of 11 net move-ins per month which was more than double the national fill-up rate of 5 units per month for independent living units. The community attained stabilized 95%+ occupancy within 12 months of opening. Of note, Keystone Commons through the efforts of The Roche Associates and the excellent on-site sales team was able to convert 42 of 44 pre-sales deposits for independent living into move-ins despite the seriously deflated home sales market in the greater Springfield/Ludlow, Massachusetts area.

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Voted by rochassociate

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