Marketing on LinkedIn can be expensive and for that reason, many business owners and agencies disregard the social media platform when creating their online marketing strategies. However, we have found that LinkedIn can end up generating your lowest cost per lead, even if the click costs are higher. When you understand the different campaign types and how they work together, you can create a highly targeted, optimized campaign that can transcend industries on LinkedIn. Here are four tips by Optfirst Internet Marketing.
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