Potato producer Albert Bartlett launches £3m Jersey Royal campaign

Potato producer Albert Bartlett launches £3m Jersey Royal campaign
Albert Bartlett, the UK’s leading potato producer, has unveiled a £3m ad campaign to celebrate the start of the Jersey Royal Potato season, featuring the famous landscape and real people who have been involved in producing the ‘champagne of potatoes’ for decades. This is the first campaign that Albert Bartlett has commissioned to support Jersey Royals since their acquisition of The Jersey Royal Company in 2024. ‘Roll On Jersey Royal Season’ showcases the unique setting and traditional process that goes into producing Jersey Royals on the famous côtils of Jersey (the steep sloping fields that the early season potatoes are grown on) and the growers that produce them, set against some iconic Jersey landmarks.
It highlights the anticipation and excitement for the season ahead and is a fun representation of the famous crops journey from field to fork. The advert opens with Jersey farmer Nick Mourant, a fifth generation farmer, surveying the crop. We then move to see the famous ‘surfing the plough’ with Joe from Jersey Royal Company using his traditional hand plough in the field as he has done for 38 years and as the early growers did in the 1890’s. Watching all is Ziggy (Jersey Royal Company field team member) as he waves flags at Gorey Castle to signal the start of Jersey Royal season. The potatoes then ‘pop’ out of the fields and playfully roll down the streets to be caught and cherished by the represented UK public. Read more….