The fashion industry is experiencing disruption in terms of customer purchasing habits, manufacturing, supply chain, and sales. The average fashion buyer of today is a well-informed and tech-savvy social media fanatic who demands the most recent worldwide trends at the best available costs. Previously, there was a single sales channel, and customers from various sources would come to that channel. It no longer holds true because there is Omnichannel purchasing and customers are connected through many mediums to make decisions.