what is digital marketing and web designing?

Digital marketing refers to the use of digital channels, such as websites, search engines, social media, email, and mobile apps, to promote products or services and connect with customers. It encompasses various online tactics and strategies to reach target audiences, engage with them, and drive desired actions, such as purchases, sign-ups, or brand awareness.

Key components of digital marketing include:

Search Engine Optimization (SEO): Optimizing your website and content to rank higher in search engine results pages (SERPs) and attract organic (non-paid) traffic.

Search Engine Marketing (SEM): Using paid advertising on search engines like Google to drive traffic to your website through paid search ads (e.g., Google Ads).

Social Media Marketing (SMM): Promoting your brand, products, or services on social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc., to build a following, engage with audiences, and drive website traffic and conversions.