For more than a decade now, ecommerce businesses are showing a rapid growth in every business niche across the globe. When the increasing revenue ensures the growth of the ecommerce market, the B2C business model is widely deployed. The marketplace model is adapted by ecommerce giants like Souq (managed by Amazon), Awok, Jollychic, and several others. And, these registered marketplaces run on B2C as well as B2B business model. The hybrid of B2B and B2C is also deployed. However, B2C most frequently opts.
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