Today, we are discussing the best Zoho Marketing Hub and why Zoho is essential in Business. Conventional marketing strategies mainly depended on mass media, narrowly focused audience targeting, and universally applicable messaging. These methods frequently had more extended lead periods, were less personalized, and did not provide real-time insights. It took a lot of work to gauge campaigns’ true impact and return on investment since marketing decisions were made mainly on gut feelings rather than facts. Departments and tools that were kept apart led to fragmented efforts, hampered teamwork, and a smooth client experience.