It started with a handshake in 2019—Disney and Comcast agreed Hulu was worth at least $27.5 billion. Fast-forward to 2023, and Disney handed over $8.6 billion to buy out Comcast’s stake.
But that wasn’t the end. Comcast believed Hulu had grown in value and asked for $5 billion more. That sparked a long valuation debate between the two media giants.