India's baby-care eCommerce market explodes during festive seasons like Diwali, Dussehra, Independence Day, and New Year sales. Among platforms leading this surge, FirstCry stands out as the largest online marketplace for baby and maternity products. For diaper brands, these seasons can determine quarterly performance. Prices fluctuate daily, discounts vary by city, and inventory often sells out in hours. Tracking these changes manually is nearly impossible.